To succeed in business today, one needs to be flexible and have good planning and organizational skills. Many people start a business thinking that they'll power on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.

Some companies are just better than others. It could be name recognition, innovation, market share or any other number of other attributes that make a good company stand out from the crowd.  So, what is it about a company that makes a successful company, and does that description equate to a good stock to invest in? The answer depends on whether you ask an accountant, an economist, a marketer or a human resources expert, but by pulling all of those disciplines together, you generally can define a successful company.

If the company has a competitive advantage, above-average management and market leadership, you are looking at a potentially strong option for your investment. While these traits alone don't necessarily tell the whole story, they are important factors in evaluating whether a company might be recognized by investors globally as a good investment.

How then do you cultivate your success?

Feeling like you are treading the waters with your business and you are not making progress towards your goals on being successful? Here are some take away on how to make it happen, and remember; building a successful business is a marathon and not a sprint. Just like the old say goes:  "Rome was not built in a day."

You won’t find one formula explaining to you what makes a company successful. But successful companies tend to focus on the same things, even if the approach is different.  Customer service experience:  the current market customer journey has extra procedures than before, meaning that to stay unique, you've got to constantly prove your worth throughout the process with technology at the center of innovation. Even some of the small steps companies take, like a few extra benefits they offer employees, contribute to their success. It takes a long time to build your company, and longer to create the kind of long-term success you’re looking for.

Here are a few strategies you need to do:

Why do you exist? pursuing a mission

Discovering why you exist as a company is essential to running all aspects of the business. It helps the founders grow the company with a major goal in mind. It gives the employees something to work towards, and creates a sense of purpose. It also lets customers know what the company stands for and helps give them a personal connection.

Your mission is more than just a banner declaring that you stand for something. Your business should run according to the mission. Do you say you’re devoted to using clean energy? Then you should invest in clean energy for your facilities, and find vendors and suppliers at all points of your supply chain who also invest in or use clean energy. The more your mission can focus how your business runs, the more meaning it’ll add to your company.


Focusing on customer experience

Customer service and customer experience are a major focus of the most successful businesses. The first step is creating products and services that full-fill your customers' needs, they need to know that your business understands them, their interests and how they process information. But focusing on customers goes beyond your products. Customers are tired of dealing with companies through phone menus and automated chat bots. They want a human connection. For a customer, it’s important to feel like their problem is valued, and that you’ll work to solve their problems.

Just a few bad customer experiences can have a big impact on how well-liked a business is. People will return to your brand because of exemplary customer service, even if you don’t have the lowest price. Customers don’t want to fight with dissatisfied employees to prove that their problem is worth a company’s time. Even if you start small, provide good customer service and you’ll keep people coming back.

Finding and keeping the right team

Excellent managers are part of how a successful company keeps good and the right employees on payroll. A mission with great core values that employees can believe in is another way. The most successful companies recognize the good talent they have, and work to keep it. That means more than a competitive salary and a few benefits. Employees need to fit in with the company culture and feel valued for their contributions. That way you don’t lose someone to a similar position at another company.

"Employees do not leave companies, they leave managers."

Cut your business costs

New technology gives businesses the chance to lower costs and also to improve the customer experience. Automating a system or using software to analyze customer data will enhance how the company runs. The best companies are always adapting to new technology and making it work for them. Even if you can’t afford something big and fancy, look into new software or office equipment that will make your days easier.

Brand experience

In order to create a positive connotations for your brand, positive experiences are a must and just as your choice of brand colors has an impactful meaning for your brand, typography is equally as powerful in representing the values and tone of your brand and creates a different representation of who you are and what you stand for as a brand.


Every business has a unique approach to these elements of success. One business may get more mileage out of investing in new technology, while another might find that increasing quality customer service is the best way to go. If you want to emulate successful businesses, always keep learning. Follow your favorite business leaders and track the companies you admire. You’ll continue to get ideas for giving your own business more success if you learn from both their triumphs and failures.